About Us

AYRA Bridal Couture is where luxury meets artistry, crafting bespoke bridal gowns that turn dreams into reality. Renowned for our signature 3D appliqué work and exquisite designs, each gown is a unique blend of tradition and innovation, tailored to perfection for the modern bride. 

Founded during the challenging days of December 2020, AYRA emerged with a mission to fill the gap in the luxury bridal market by offering opulence at accessible prices. Our roots are steeped in resilience, and our journey is a testament to overcoming adversity with grace and elegance. 

 At AYRA, couture is more than fashion; it’s an art form. Each piece is  meticulously handcrafted by artisans who carry forward generations of expertise. Our designs celebrate the richness of Indian culture, weaving together age-old traditions with contemporary flair. Every stitch, every embellishment is thoughtfully curated to tell a story of heritage, craftsmanship, and creativity.

We believe true luxury lies not just in materials but in the emotions and dedication infused into every creation. From elaborate bridal lehengas to statement evening wear, AYRA stands as a beacon of timeless beauty and unparalleled elegance.

Step into the world of AYRA, where your vision is brought to life, and every gown is a masterpiece waiting to be worn. 

PERSONALIZATION AND COLLABORATION

Understanding that every love story is unique, we offer personalized design consultations that bring your dreams to life. Our experienced stylists work closely with you to understand your preferences, personality, and vision. Through this collaboration, we curate ensembles that not only reflect your individuality but also enhance your natural grace.



OUR TEAM

Conceived over four decades ago by Sriman & Komal, the brand AYRA has developed a unique style that has evolved gradually despite the radical market changes. We believe that in spite of the huge foreign aesthetic stimulus, India has and always will define an identity for itself. We have a collection of designs in the range of Rs. 85,000  to Rs. 3,00,000. We have expertise in production and designing the latest and trendsetting fashion wear on the cutting edge. We take pride in our team of seasoned artisans and designers who pour their hearts into every creation. Their keen eye for detail and dedication to innovation ensure that each bridal lehenga and groom sherwani is a masterpiece that resonates with modern sensibilities while honoring age-old traditions. We have a team of 60 to 70 employees, 200 to 400 skilled artisans, 10 to 12 tailors.